20K+ happy customers
Daily Whitening
Coffee/Tea Stains
Fresh Breath
Gentle Care
Travel

Oral Care by AllureBy® - Brighter, Fresher, Every Day

Gentle, fluoride-free daily care that lifts coffee/tea stains and keeps breath mint-fresh. Build your routine in seconds.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Trusted health solutions that let you live confidently, not worry constantly.

Up to 80% OFF select oral-care essentials

Stock is limited - build your brighter-smile kit before it’s gone

See it in action

Say goodbye to yellow stains, bad breath, and harsh chemicals

FAQ

Have questions in mind?
See our FAQs below

Will I feel sensitivity?

WhiteWave is formulated for gentle daily use. If you’re sensitivity-prone, start once daily, then move to twice daily.

How fast will I see results?

Many notice a brighter look from the first brush, with continued improvement over regular use.

Do I need all the products?

Not required. Start with WhiteWave, then add a Tongue Scraper for freshness and a Whitening Pen/Powder for quick boosts.

Is it fluoride-free?

Yes—WhiteWave is fluoride-free and designed for everyday care.